How do you choose?

Now that I am out there on Smashwords and the bigger world is just days away, I have been studying the competition, so to speak. One of the big questions I have, when I look at the multitude of offerings is - how do you choose? Is it the cover art? Is it the synopsis? What is it?

I personally have tried a little of both first hand on the free samples and have been both surprised and disappointed. The synopsis gives a small space, 400 characters, on Smashwords with which to hook a reader. I'm working on that for the next offering. The cover art for SD and The WW is awesome, so we have a winner there.

I was at a Book Fair this morning and started testing out my theory that the art attacks the eyes first and then the synopsis tidies up any doubts, and for me it works. Am I strange? You tell me. As an aside and perhaps a visual teaser, here is the art, courtesy of Diggory, which I want to use for SDII - A Guiding Light. which has been part-serialised on this blog. What do you think?

SDIII excerpts coming soon. Watch this space...