domingo, 19 de junio de 2011

Blogs and Marketing

As I swim through the murky waters of book marketing, I see all sorts of advice, ideas and schemes to sell more books. There are a number of people who claim to sell immense quantities of books and yet without direct knowledge, we can only take their word. Now I am not here talking about the well-publicised small number who clearly do have large sales, share their numbers and are even snapped up belatedly by the majors. Forum threads talk of 5K this month, 120K so far this year...join the club, and especially my've no doubt seen the same threads.

There are author tagging threads, author mutual blog following, twittering and facebook fan pages. Tagging is something claimed to generate sales by increased public awareness. Mutual blogging gets your feed seen and potentially more feet crossing your threshold, as does the joint liking and subscription to FB Fan pages and Groups.

Me, and I readily admit this, I am linked to a lot of FB Groups and pages and the truth is that I only really take notice of the comments and posts of nine or ten. This must mean that I am not fulfilling my marketing potential, as does my brief dabble into the Tagging foray on Amazon. To be truthful the biggest impact on and exposure to me was via the Amazon free offer of A Guiding Light. This has now ended, but if Amazon is listening, The Wildwose is still free on Smashwords and Apple!

So, what have I done? I have gone back to my trusted and favourite forums, decided to start my own review thread and continued to write, posting excerpts from my work. I think that this slow and steady approach will help to build and satisfy those who like my work whilst removing the franctic stress caused by trying too hard. Oh, and don't forget Amazon...Wildwose, free on Smashwords and iBooks.

Watch this space...

No hay comentarios:

Publicar un comentario